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Priddy Ugly: GOAT EP Review

  Jointz   2019/11/11

 


Okay. 2019 seems to have been a busy year for Priddy Ugly. He dropped yet another project in quick succession to the album they dropped under the duo Rick Jade. This time in the form of an EP titled G.O.A.T.

He comes back with his signature sound. A sound unique to only him. True to character. The beats have a thumping bass and raging 808s. Wichi 1080 on production. This will ease concerns that he has switched his style permanently. He addresses this original approach and prides himself on his originality on Head of State.

The EP kicks off with Magnum Opus. A bold title that invites scrutiny. It’s risky because if he doesn’t go off as much as he think he did, that’s the bar he sets as his best. Magnum Opus in this sense speaks more to the entire EP and state of mind Priddy Ugly is in. The song takes a poetic angle. There isn’t much of a beat besides intermittent kicks and gloomy strings, putting all the attention on the vocals.

The 808s only come in on the second track; Every Mountain Got a Peak. The joint features Ricky Rick, which is an interesting feature. It’s safe to assume their beef has been squashed. Priddy Ugly gets into his grimy rap style in full. He does this even with the hook. Preach!! It comes off buck. Shows off his song making ability. Ricky Rick didn’t bring the energy and star power he usually brings on features. Good song still.

Throughout the EP, Priddy Ugly flosses a whole lot. That’s the golden thread of this EP. It’s in the song titles too. Head of State lets us know why this EP had to drop. It’s a reminder of Ricardo’s rap skill. Technically, he ticks all the right boxes. He tends to do this at the expense of his content. He falls for the trap of rhyming for the sake of rhyming in some instances. Lines and phrases that don’t connect but rhyme fucking well can be found throughout the EP..

If you’re questioning his drip, refer to Yessiirr and Water Galorrr for a correction of your opinion, sir. The EP doesn't have a lot of features but we see appearances by TwntyFour on Trenches and Flame on Melanin in My Skin. Wichi 1080 is a given. You will recognise the angelic voice on the closing track Glory as that of the other half of Rick Jade… Bontle.

The EP has the right ingredients to do more than just reclaim his core fan base. G.O.A.T gains him the potential to grow his reach. Especially given that there’s an appetite for lyricism. Those that were left wondering whether we’ll see a solo effort again from Priddy Ugly have been answered. Dope EP